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KMID : 1002520100040020094
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Korean Journal of Health Service Management
2010 Volume.4 No. 2 p.94 ~ p.106
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Hospital Selection Factors and Degree of Satisfaction of Aesthetic Plastic Surgery Patients
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Cho Kyoung-Won
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Abstract
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Recently hospitals are trying to meet requests of patients by reflecting regular survey results of patients into hospital’s management in order to increase patients’ satisfaction and the rate of return visit. In this paper, degree of patients’ satisfaction and the rate of return visit were analyzed using surveys of hospital selection factors and the characteristics of aesthetic plastic surgery. This analysis results can be used as data for setting up efficient management direction of aesthetic plastic surgery hospitals. In the main results, facilities and medical trust factor was the primary cause for aesthetic plastic surgery patients to select hospitals and the results showed that hospitals have to consider carefully not only aesthetic plastic surgery patients but also guardians such as parents or friends because patients are acquiring surgery information from them. The results also showed approachableness to hospitals was not important factor to select a hospital.
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KEYWORD
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Hospital Selection Factors, Degree of Satisfaction, Aesthetic Plastic Surgery Patients
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